Integrity
Honest, transparent and always acting in your best interest.
About Fynla
Fynla was built by financial professionals with 40+ years’ combined experience. Learn how we’re making professional-grade financial planning accessible to everyone in the UK.
Our Mission
Fynla exists because financial clarity should not be a luxury reserved for the wealthy, and everyone should have access to advice that can help them achieve financial freedom. We believe that whether you are a recent graduate navigating student debt, a growing family balancing a mortgage, or a retiree making sense of new tax rules, you deserve access to the same professional-grade planning tools that have traditionally been locked behind expensive advisory fees.
We built Fynla to be the sat nav for your financial life — a place where you can see all your finances in one view, understand what they mean, and make confident decisions about your future.
Changing people’s financial future for the better.
Why We Built This
Between us, our founding team brings over 40 years of combined experience at the heart of the UK financial industry. We have advised thousands of families, steered global companies through complex transactions, and navigated the highest levels of UK financial regulation.
Yet we kept seeing the same problem: the tools needed to plan a financial future properly were either locked behind professional gatekeepers or too complicated for a kitchen-table conversation. Fynla is our answer — professional-grade planning tools, made accessible to everyone.
What Fynla Does
Fynla is a comprehensive UK financial planning platform that brings together all aspects of your finances — pensions, investments, savings, property, protection and estate planning — into one unified dashboard. Our proprietary Fynla Brain® handles the complex calculations, projections and scenario modelling so you do not have to.
Whether you are planning for retirement, protecting your family, tracking your net worth, or coordinating finances with your spouse, Fynla gives you the insights and projections you need to move from guessing to knowing exactly where you stand.
Our Values
Approachable
Financial planning that feels like a conversation, not an exam.
Pioneering
Building tools that have never existed for everyday people.
We strip away jargon and make financial planning understandable for everyone. Your financial data is handled with the same rigour and care we brought to our professional careers. From students starting out to retirees enjoying their wealth, Fynla serves every life stage — built around UK regulations and tax rules including ISAs, pensions, inheritance tax and state pension. We are pushing the boundaries of what personal finance technology can do, bringing professional-grade tools to everyone in the UK.
The Founders
Chris Slater-Jones
Co-Founder, Financial Planning Lead
Chris has spent over 20 years in financial services as an adviser, director and compliance lead across the UK and South Africa. His career spans the advisory front line at St. James’s Place through to the boardrooms of capital markets consultancies. As a former FCA-registered adviser, Chris brings first-hand experience of helping families navigate fragmented finances — pensions in one place, ISAs in another, and no clear way to see how they all fit together.
Chris writes and reviews Fynla’s content on financial planning, retirement, pensions, ISAs, protection and estate planning. His editorial approach is shaped by two decades of explaining complex financial concepts to real families in plain English.
Brett Isenberg, FCA
Co-Founder, Technology & Strategy Lead
Brett is a Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW) and a former Big 4 accountant with two decades of experience at the intersection of business and finance. He has founded and sold a high-growth marketing group and served as Chief Financial Officer and Chief Operating Officer across EMEA for global organisations including Dentsu and Merkle.
Brett writes and reviews Fynla’s content on net worth, investments, savings strategy, tax planning and personal finance technology. His editorial perspective is grounded in bringing the same financial rigour used by global enterprises to personal financial planning.
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